01
Direct conversations only
100 conversations with practitioners. Not a survey. Structured, in-depth conversations about how finance actually operates.
02
Findings published accurately
Including findings that are inconvenient, surprising, or that challenge received wisdom. Research integrity is not conditional on the findings being convenient.
03
Participants receive the report first
Every participant receives the published findings before anyone else — before public release. No exceptions.
04
No commercial use without consent
What participants share is used for research only. Nothing is used commercially without explicit consent. This is not a lead generation exercise.